Having a website has become a staple part of running a modern business. Even websites that do not market themselves online have opted to include a web presence because they know that many customers will use the Internet to research companies and individuals that they are likely to deal with. For the small business especially, though, tracking information and ensuring that offline marketing is having a positive return can prove difficult.
If you sell DVDs of Alan Partridge online and you use offline flyers and advertisements then you will need a way to track performance. You can use averages to help you ascertain very general figures but these are not usually good enough for any level of optimisation or improvement. You can even set up new web pages and use links to these pages so you know that if anybody lands on that page then your offline advertising works. However, you typically need to provide simple and short URLs for people to type in, such as Uswitch.
Offering vouchers, special offers, and codes can prove a good way to track performance. Run a special offer with a specific promo code and print flyers and other documentation to hand out to people at exhibitions, to leave in shops, or to hand out however you please. Let consumers add that promo code at checkout and you will be able to track the number of people that respond to your advertising. You will also be able to see how much they generate in sales and in profits.
Tracking results is a critical part to any advertising or marketing plan. If you don’t have details regarding results then there is absolutely no way you can know for certain whether or not your advertising dollar is proving profitable or not.

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